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Marketing: An Introduction Textbook
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| Management number | 24435229 | Release Date | 2025/12/12 | List Price | $45.00 | Model Number | 24435229 | ||
|---|---|---|---|---|---|---|---|---|---|
| Category | |||||||||
Authors: Gary Armstrong and Philip Kotler
Edition: 13th
Subject: A comprehensive guide to the key ideas and principles of marketing
Focus: Teaches how creating and capturing customer value drives effective marketing strategies, with real-world examples
| Category | Books > Reference Books > Educational & Instructional Books |
|---|---|
| Size | N/A |
| Brand | Easton Pearson |
| Condition | Good |
Educational & Instructional Books
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