Marketing Management 3rd International Student Edition Text Book Softcover
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Product details
| Management number | 21234716 | Release Date | 2025/10/30 | List Price | $57.00 | Model Number | 21234716 | ||
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Marketing Management 3rd International Student Edition Text Book Softcover
ISBN-13: 978-1260084993, ISBN-10: 126008499X
Used, in excellent condition. Creasing and edge wear, but no marks or tears.
Marketing 3rd Edition by by Mark Johnston (Author), Greg Marshall (Author). This ISBN is student textbook only. It will not come with online access code. Greg Marshall and Mark Johnston (both of Rollins College) have taken great effort to represent Marketing Management the way it is actually practiced in successful organizations today. The 3rd edition, written for today's students in an interesting, lively, professional tone, has received the exclusive endorsement of the American Marketing Association, as the recommended key resources for the PCM exam.The content of the 3rd edition reflects the major trends in the managerial practice of marketing, and the pedagogy is crafted around learning and teaching preferences in today's classroom.
| Category | Books > Reference Books > Educational & Instructional Books |
|---|---|
| Size | N/A |
| Brand | McGraw-Hill Education |
| Condition | Good |
Educational & Instructional Books
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